In the natural hair community Shea Moisture is a big deal. Several blogs and YouTube tutorials will credit the hair-care line for flawless twist-outs or healthy kinks. Yesterdays new Shea Moisture campaign attempted to include "all hair type journeys" didn't sit so well with the companies biggest supporters, Women of Color.
Thus the inevitable Black Twitter drag companies should come to expect in the socially woke age of their consumers.
At some point an Olivia Pope move was made via Instagram but the damage had been done