Jimmy Kimmel Recruits Ty Dolla $ign for a Safe #InMyFeelingsChallenge

Jimmy Kimmel thinks Drake’s “In My Feelings” challenge is dangerous, because people are accidentally falling out of cars while trying to take part in the viral sensation.

Kimmel’s idea of combining social media fun while putting safety first is #TheLightChallenge, where he encourages people to buckle up and slow down when they see yellow lights. He recruited Ty Dolla Sign to help spread the word with a video PSA using his new song with Jeremih, “The Light,” as the soundtrack. 

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