So Beyonce is re-launching the brand #IVYPARK as the sole owner and just dropped a video and two new pics promoting an upcoming Ivy Park and Adidas collection.
In an Elle interview last month, Beyonce said, “This new line is fun and lends itself to creativity, the ultimate power… I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
The new drop goes on sale on Saturday, January 18th.